Founded by Dr Carmen Magro, CGCS · Bryn Mawr, Pennsylvania
Welcome to PURE Insight™
THE revolution in Turfgrass Monitoring, Analysis and Solutions
Our belief
We believe that turfgrass management is one of the most rewarding professions on the planet, and undeniably, one of the most challenging.
PURE Insight™ exists to support you and your success by giving you unparalleled condition insight, filtering keen predictive analytics specific to you, and providing the information and products you need to overcome your challenges while meeting and exceeding your facility’s expectations.
Our solutions
Built to meet modern turfgrass management challenges. PURE Insight™ provides industry leading Built-for-Turf monitoring equipment, customer-specific insightful analytics, and advanced products designed to meet the specific needs of turfgrass.
Turfgrass Monitoring
TOMi™ with the Built-for-Turf Ceres™ sensor: moisture, EC, salinity stress and true canopy temperature from the turf/soil interface — never needing calibration.
Turfgrass Monitoring
PURE Insight Predictive Turf Intelligence
Your property’s historical, current and predicted conditions — and the practices and products to meet them.
Predictive Turf Intelligence
PURE Insight Solutions Products
A growing line of liquid formulations, PURE Lab Analytics and agronomic consultation, built around what your property actually shows.
Solutions Products
Consultative Services
Decades of agronomic, operational and management experience, working alongside you — one property or an entire network, anywhere in the world.
Consultative Services
Turfgrass Monitoring
Real time, insightful intelligence to see exactly what your turfgrass is experiencing
TOMi™ in the field
TOMi™ helps you bring out the very best in your turf’s performance
Our TOMi™ Turf Observation and Monitoring Instrument with its Built-for-Turf Ceres™ sensor is a comprehensive GPS positioned multi-variable analysis and mapping tool, revolutionized by a science team with more than 30 years leading experience respectively in turfgrass science and sensor engineering.
Out of the box, TOMi™ gives instant powerful insight to moisture, EC, Salinity Stress and true canopy temperature from the turf/soil interface.
With PURE Insight™ analytics activation, TOMi™ is just the beginning to a powerful, insightful platform leading to best decisions for any property under any budget, anywhere in the world.
How TOMi™ came about
Turfgrass science and soil-moisture engineering, in the same room.
Carmen Magro, CEO, PhD CGCS, with 30+ years turfgrass science experience including groundbreaking research and practical use of monitoring technology, joined Jeff Campbell, CTO, PhD, with his 30+ years of sensor engineering advances to create TOMi™, the industry’s only built for turfgrass monitoring tool, measuring multiple key variables independently and never needing calibration.
Tuned specifically to filter out the noise of dynamic turfgrass systems, TOMi™ measures precisely what your turfgrass is experiencing, allowing you to make decisions that would otherwise not be so informed.
PURE Insight Predictive Turf Intelligence
Powerful, predictive analytics built from comprehensive proprietary, partner and user inputted data collection
PURE Insight Predictive Turf Intelligence begins with unique, precise and applicable data collection from TOMi™, user inputs, shared regional and satellite sources, and PURE partner sources to give the user a true and complete understanding of their property’s historical, current and predicted forecasted conditions.
Further, it autonomously leads to suggestions for practices and products to meet the specific needs of each property while continuously learning from itself.
From its initial proprietary spatial color analytics to its hybrid mapping/logging platform to its scientifically proven conditional algorithmic forecasting offerings, PURE Insight Predictive Turf Intelligence has application for any turfgrass property, anywhere in the world, under any budget.
PURE Insight Solutions Products
Precision liquid nutrition and agronomic solutions engineered for peak turfgrass performance
Every property presents unique turfgrass profiles and microclimates, which is why our approach moves beyond one-size-fits-all fertility and solutions applications.
Just as moisture is a catalyst for many critical turfgrass functions, your nutritional inputs set the core foundation for turfgrass health and performance. We leverage detailed diagnostic insights to formulate targeted liquid nutrition programs alongside proactive agronomic advisory services.
From root-zone optimization to high-stress conditioning, our solutions give you the precision tools needed to drive measurable turf health and durability.
PURE Nutrition
A full line of formulations. One program.
Each built for a specific physiological need, tank-mixable across the line and effective at low rates. Full guaranteed analysis and info sheet on every product page.
PURE Insight Solutions Products
PURE Lab Analytics and Consultation
PURE Insight™ Turf-Soil Analysis and certified Water Analysis, read with you by our agronomic team, so the program is built on what your property actually shows.
Decades of practical turfgrass science experience and research led to the creation of our unique, powerful soil and water analysis reports, guiding you to make the very best decisions to improve YOUR turf’s performance. There is NO guesswork…science guides your next best decision with thorough interpretation of every variable.
Stay in touch
Agronomic insight, straight from our team.
Leave your email and we’ll send you field notes and seasonal guidance from the agronomists behind PURE Insight™. For a full inquiry — products and services, distribution, or joining our team — use the contact form and our team will reply without delay.
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Come see the introduction of TOMi™ and PURE Insight™ at BTME, Booth 214, now live!
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Want to dive deep into understanding key variables and turf performance to better your understanding of best practices for you and your facility? Join us for @GCSAA education, Dr’s Carmen Magro and Mike Fidanza tying everything together in a 4 hour session, Tuesday Feb 3rd, 1 - 5…
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