Monitoring · Analytics · Nutrition
Industry-leading monitoring technology, AI-enhanced precision analytics, and a line of nutrition and cultural products designed to deliver solutions globally.
Our approach
PURE Insight™ was built by peers and engineers who understand turfgrass science. We combine world-class agronomic expertise with innovative technology to deliver what turf professionals actually need.
Our solutions bridge daily operational demands — playability, turf performance, efficiency — with long-term goals like sustainability and performance consistency. We lead with technical detail, and we do whatever it takes to support measurable results.
Our solutions
PURE Insight™ provides integrated solutions designed to help turf professionals learn from experience, perform today, and plan confidently for tomorrow.
Real-time subsurface intelligence that reveals stress before it’s visible.
TOMi™ is the industry’s only monitoring instrument designed specifically for turfgrass. Its Ceres™ sensor takes bulk measurements through the critical upper 6 cm of the rootzone — moisture, EC and salinity stress — while reading temperature at the canopy/soil interface. No calibration, ever — and it feeds the PURE Insight™ platform directly.
Analytics and expert consulting that turn data into defensible decisions.
PURE Analytics integrates seamlessly with TOMi™ monitoring: stress anticipation, input optimisation, performance trending and agronomic guidance. Subscription tiers paired with consulting expertise keep you proactive rather than reactive — with transparent insight you control, and data you own.
Precision-driven nutrition that optimises inputs and elevates turf performance.
Eight formulations built for high-demand turf: biostimulants, gel-dispersion NPK, colour without excess nitrogen, and soil biology. Every one is tank-mixable across the line and effective at reduced rates — because nothing should go into turf that doesn’t benefit it.
Why 6 centimetres
The strength of the upper 6 cm of the rootzone outcompetes the pull of water from evapotranspiration and the drainage of water from gravity. That band is what your surface is telling you about.
Most sensors were designed for agriculture and adapted for turf — sampling too deep, too shallow, or too small a volume to mean anything on a putting surface. TOMi™ was engineered around the turfgrass system itself: what should be measured, where, and how to make it repeatable season after season.
Who it’s for
Championship golf, elite sports pitches, racing surfaces and public grounds — each with its own proven sampling pattern.
Greens, tees, approaches and fairways — playability without the guesswork.
Safe, consistent surfaces — match after match, season after season.
Square, wicket, infield and outfield, each measured on its own terms.
Going, consistency and safety on the surfaces the public depends on.
“Experience taught us what fails. PURE Insight redefines what works.”
Dr. Carmen Magro, PhD MBA CGCS — Founder & CEO
In the field
TOMi™ wasn’t designed in a lab. It was developed by turf professionals who understand what matters on the ground — then proven on courses, pitches and racecourses.
Get started
Tell us about your operation. Every enquiry gets a considered reply from our team — not an automated one.
