Agronomic problem-solving
Diagnosis and resolution strategies for complex turf health challenges, disease pressure management and environmental stress mitigation.
PURE Insight™ Predictive Turf Intelligence
Powerful, predictive analytics built from comprehensive proprietary, partner and user inputted data collection.
When challenges are complex or the stakes are high, PURE Insight™ provides expert guidance grounded in integrity, experience and practical insight.
The platform
Turfgrass insight becomes something you can defend.
PURE Insight™ Predictive Turf Intelligence begins with unique, precise and applicable data collection from TOMi™, user inputs, shared regional and satellite sources, and PURE partner sources to give the user a true and complete understanding of their property’s historical, current and predicted forecasted conditions.
Continuously learning, autonomously suggesting.
Further, it autonomously leads to suggestions for practices and products to meet the specific needs of each property while continuously learning from itself.
Built for any property, anywhere, under any budget.
From its initial proprietary spatial color analytics to its hybrid mapping/logging platform to its scientifically proven conditional algorithmic forecasting offerings, PURE Insight™ Predictive Turf Intelligence and analytics has application for any turfgrass property, anywhere in the world, under any budget. We pledge its value to you, or we’ll make it right for you.
Every insight is built off of your data, experience, and learned aspects of your property and operation, improving more and more as you use the platform routinely.
WE BELIEVE that technology will never replace the art of turfgrass management and that it should support and empower you to make THE MOST CONFIDENT decisions important to you, your turf, and your patrons.
With PURE Insight™, your data is yours. With an active PURE Insight™ Predictive Turf Intelligence plan, you can save, export or share your data, as you wish. We even offer an API to link data from our platform with others and vice versa when applicable. If your vendor currently does not have an API set up with us, let us know about it and we’ll get the link established.
1M
Color shade range in PURE Visual Analysis, for instant read of single- and multi-variable conditions
GPS
On-board positioning on every instrument, turning a set of readings into a map
Traceable
Every insight leads back to the source data — no black box to take on faith
See it in action
What the platform puts in front of you.
Views from PURE Insight™ Predictive Turf Intelligence analytics: a property mapped green by green, field by field, area by area — leading to knowledge behind every decision you make, by design, to improve your turf and sustain its performance indefinitely.
Consultative Services
Personalized expert advice, whenever you want it.
PURE Insight™’s Predictive Turf Intelligence is a powerful autonomous resource at your disposal at all times. But when you want personalized expert advice and support, our team offers consultation services on several levels, to support your unique program and expectation needs, no matter how small or how grand the need may be.
Consulting services
Where Experience Meets Partnership.
One property or an entire network. Anywhere in the world.
We don’t simply consult. We work alongside you.
Our team brings decades of real-world agronomic, operational and management experience to every relationship—including the lessons that only come from discovering what works, what doesn’t, and why. We believe the best solutions aren’t prescribed from a distance. They’re built together.
From a single property seeking better performance to organizations managing portfolios of facilities across regions or countries, PURE Insight™ connects people, agronomy, technology and strategy to create measurable, sustainable improvement.
Our consultative services span property conditioning and agronomic strategy, operational and management programs, multi-property standardization, staff development and education, championship and event preparation, long-term planning, and global talent placement.
For multi-property organizations, we help transform individual facilities into cohesive, connected networks—establishing common standards, measurable expectations and management programs while respecting the unique conditions and challenges of every property.
For major tournaments and events, our experience extends from advance preparation and championship conditioning through event-day execution and post-event recovery.
And because exceptional properties depend on exceptional people, we work with teams at every level—helping strengthen existing operations or identifying and placing the right talent when new leadership is needed.
Technology can reveal what’s happening. Experience helps determine what to do next.
With PURE Insight™ in your pocket and our team beside you, you gain more than a platform or a consultant. You gain a partner committed to your property, your people and your purpose.
Performance consistency & recovery
Science-based protocols for maintaining playability through high-stress periods, and for accelerating recovery after events or adverse conditions.
Sustainability & long-term planning
Water conservation, input reduction, soil health improvement and environmental stewardship — aligned to operational and budgetary reality.
Budgeting & operational efficiency
Data-driven recommendations to optimize resource allocation, justify program investment and improve input efficiency without compromising performance.
Decision support for ownership & boards
Transparent, defensible analysis and reporting to support stakeholder communication, demonstrate return on investment and build confidence in management decisions.
Program review
Season-over-season comparison of what you did, what the turf did, and what to change — grounded in your own site’s measurements rather than a generic calendar.
How we operate
Insight you understand. Suggestive changes and guidance you can defend.
Pair exceptional analytics with consultative support and you get decades of practical expertise and understanding coupled with advanced insight from technology. PURE Insight™ technology is exceptional, advanced and useful for any operation, under any budget, anywhere in the world. By itself, it is a consultative force at your disposal, anytime, anywhere. But when you need more and desire world-class agronomy and management services, our educated and experienced team, led by Carmen Magro (PhD, CGCS, MBA) stands ready to aid you with your specific challenges and needs.
Our offerings
Measure and analyze
TOMi™ captures all key variables that indicate true turf conditions, opening the door to a slew of analytics on the PURE Insight™ Predictive Turf Intelligence platform.
Visualize
PURE Insight™ gives autonomous insight to current conditions, trends, and future likelihood conditions with enhanced graphics and site-specific maps of the property and underlying conditions.
Foresight
Site-wide predictive stress modeling and irrigation optimization insights anticipate conditions before they reach the playing surface, allowing staff to make their very best decisions with powerful knowledge in hand.
Act — and prove it
Clear, prioritized guidance, customizable by you, with trends, associated practical insights and more at your fingertips, anywhere, any time.
Going beyond the technology
Our extensive world-class agronomic and business management team stands ready to assist you on a personal level. No facility is too small, and no network of properties is too large as our team is positioned on a global basis, ready to serve you best. Start with TOMi™, and know you have resources at your disposal if and when you want them.
Build YOUR PURE experience.
Whether you are looking for best instrumentation for measuring your turf, looking to engage in the full power of PURE Insight™, want to explore our individual offerings, or engage in consultative services, please share your interests and we’ll help you any way we can. OUR PLEDGE is to meet or exceed your satisfaction, no matter what level of insight you are after, or we will make it right for you.